ABOUT US

Merdeka 118, Kuala Lumpur, Malaysia

Ministry of MICE (MOM)

A Strategic Alliance founded in Southeast Asia

In the heart of Kuala Lumpur, Malaysian entrepreneur Mr. Francis Cheong had a vision, one bold enough to reshape how the world experience Southeast Asia. Having spent 3 decades in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, he saw the immense potential of this region. A vibrant, diverse, and untapped powerhouse of culture, innovation, and opportunity.

Driven by this vision, he began traveling across Southeast Asia, meeting leaders, exploring cities, and searching for like-minded MICE Agencies who are run and own by founders themselves (all except for one) who are reliable, trusted, and visionary that shared his passion for elevating the region onto the global stage.

This marked the birth of the brand, Ministry of MICE, a partnership built not just on business, but on a shared commitment to growth.

With deep local insights in each country and a seamless regional network, MOM is the gateway to Southeast Asia’s unlimited potential. Every collaboration fuels a ripple effect, expanding reach, strengthening capabilities, and amplifying Southeast Asia’s presence on the world stage.

Local expertise. Regional strength.
Global impact.

Marina Bay Sands, Singapore

OUR STRATEGIC PARTNERS

AAVII WORLDWIDE SDN BHD

Francis Cheong | The Muse & Group CEO

ask@aaviiworldwide.com

LinkedIn

aavii

Aavii Worldwide didn’t start in a boardroom. It began over casual drinks when I, together with my co-founders Jim Tan and Mervyn Tan, saw an opportunity to reimagine how business events should feel, seamlessly blending creativity, technology, customer experience, and sustainability.

Today, we are proud to be a trusted Malaysian-born creative MICE agency based in Kuala Lumpur, and the Malaysia partner of BCD Meetings & Events, with over two decades of experience delivering complex programmes across healthcare, banking, insurance, oil & gas, and beauty industries.

We have delivered scale, including the largest pharma event recorded in the Malaysia Book of Records. But what matters more is trust.
In 2025, our clients rated us 4.3 out of 5 as a “Trusted Agency,” based on 412 responses.

If you choose to work with us, know this – we care about your outcomes, your people, and the experience they will never forget.

Welcome to our world.

CPH TRAVEL AGENCIES SDN BHD

Oscar Choo | Managing Director

oscar@cphtravel.com.my​​

LinkedIn

cphtravel

I have spent years in Sarawak’s tourism industry, with extensive experience in travel management, destination development, and industry representation. As Managing Director of CPH Travel Agencies Sdn Bhd, I lead the company with a clear vision of delivering premium inbound and incentive travel experiences rooted in authenticity and excellence. As Chairman of the MATTA Sarawak Chapter, I play a key role in shaping industry direction and strengthening collaboration between stakeholders, government bodies, and international partners. My leadership focuses on innovation, strong advocacy for Sarawak tourism, and high-value segments such as corporate and incentive travel.

INDOCHINA HERITAGE TRAVEL SERVICES CO LTD

Kavin Nguyen | CEO

info@indochinaheritage.com

LinkedIn

indochina

Indochina Heritage was founded from my belief that Vietnam’s travel landscape needed a more integrated approach. I began my journey in 1996, gaining experience across tourism and MICE, and by 2010, I saw a clear gap. Clients were managing multiple vendors, often facing inconsistencies. I wanted to change that. Together with trusted partners and friends, we built Indochina Heritage as a one point of contact for seamless, end to end experiences. From the start, my focus has been on combining logistics, creativity, and cultural authenticity. Today, we stand as a leading DMC in Vietnam and Indochina, driven by excellence and meaningful experiences. ​

Our Philosophy ​

“A successful event is not measured by how smoothly it runs, ​
but by how powerfully it is remembered.”  ​

INNO TRAVEL LIMITED

Dr. Elaine Shiu | Founder & Managing Director

booking@innotravel.net

LinkedIn

Inno Travel Logo Edited

Inno Travel stands at the forefront of innovative travel solutions, dedicated to crafting unique and unforgettable experiences. Our diverse offerings include MICE (Meetings, Incentives, Conferences, and Exhibitions) events for corporate clients, immersive study tours tailored for educational institutions, and exclusive VIP travel services, featuring luxurious private jet journeys.

As the visionary founder of Inno Travel, the focus is on ensuring that our offerings are not only cutting-edge but also provide exceptional value and quality to our clients. The unwavering commitment to innovation and excellence propels us to continuously evolve and set new benchmarks in the travel industry.

MICE MAESTRO PTE LTD​

Jessie Heng | Director

enquiry@micemaestro.com

LinkedIn

MM Logo

With over three decades in the M.I.C.E. industry, Jessie Heng is a driving force behind high-impact, large-scale events across Asia-Pacific and global markets. Renowned for her strategic leadership and operational precision, her international portfolio spans China, Korea, Hong Kong, Australia, Southeast Asia, the United States, and Europe.

Complementing this is Patrick Kam, a creative leader with over 30 years in the industry, specialising in brand development, campaign conceptualisation, and design strategy. An International Advertising Award Finalist at the New York Festivals (Digital Imaging), and has partnered with leading brands across multiple sectors globally.

Together, they deliver a powerful synergy of strategic execution and creative excellence, producing integrated solutions that elevate brands and engage audiences.

MICE MAGNET ASIA CO LTD

Jeff Fongmool | Managing Director

jeff@micemagnet.asia

LinkedIn

Logo-mmn-hd-green-2026_EDITED

Jeff of MICE MAGNET ASIA Bangkok is not just an operator; he’s an orchestrator.

With years of hands-on experience across Thailand and the region, he blends precision in execution with a clear understanding that MICE is ultimately about how people feel. In a market full of vendors, Jeff stands out as our partner; steady, grounded, and quietly delivering where it matters most.

What stands out is not just his operational depth, but his philosophy. “Just have fun and don’t give up” sounds simple, but in our world of Meetings, Incentive Travel, Conferences & Events (MICE), where timelines are brutal and expectations unforgiving, that mindset quietly shapes resilience and consistency.

MYANMAR VOYAGES INTERNATIONAL TOURISM CO LTD

Lwin Lwin Kyaw | Managing Director & Head of Sales

lwin@myanmarvoyages.com ​​

LinkedIn

myanmar

The idea for the company took shape while working in Myanmar’s travel and aviation industry, managing international clients and complex arrangements firsthand. I saw a clear gap, services lacked true personalization, refinement, and attention to detail. That drove me to build something more tailored and experience led. In the early days, establishing a reliable network while maintaining consistent quality was a real challenge. Over time, strong partnerships and trust from clients fueled steady growth. Today, we stand for delivering personalized, creative, luxury level services with exceptional attention to detail.

PT. BAYU BUANA TBK

Agustinus Pake Seko | President Director

office@bayubuanatravel.com

LinkedIn

BAYU BUANA_LOGO_HORIZONTAL_COLOR_800

Since our founding in 1972, we have grown Bayu Buana from a traditional travel agency into one of Indonesia’s most established travel companies. Over the decades, we expanded beyond ticketing into corporate travel, leisure, and comprehensive travel management services, supported by a nationwide network and strong global partnerships. For me, this journey has always been about maintaining trust—something we’ve built with Indonesian travellers for more than five decades. By embracing innovation and technology, while staying committed to service excellence, we continue to evolve, ensuring that Bayu Buana remains relevant, reliable, and ready for the future.

TAY TRAVEL SERVICE SDN BHD

Augustine Tay | Sales Director

info@taytravel.com.my​

LinkedIn

taytravel

Augustine Tay of Tay Travel Service Sdn Bhd leads one of Kota Kinabalu’s long-standing and trusted travel brands. Established in 1960 as a travel agent for both outbound and inbound services, the company evolved in the 1970s into a fully licensed operator managing government travel and ticketing. Of Sino-Kadazan heritage, Augustine has guided the company’s transition into a formidable destination management company, handling groups ranging from 15 to 800 participants. Today, Tay Travel operates with a team of 20 staff and a fleet of 15 vehicles, continuing to deliver reliable, large-scale travel solutions from its base in Kota Kinabalu.

TERRAVERDE TRAVEL SERVICES CO LTD​

Anh Minh Vu | Founder & Managing Director

team@terraverde.events

LinkedIn

Terraverde-logo

As Founder and Managing Director of Terraverde, I have always been driven by a vision to combine international standards with the warmth of Indochina hospitality. Over the past 15 years, we have built a family-managed agency that brings together German reliability and Asian service excellence, delivering tailored event experiences across Southeast Asia. Our strength lies in our diverse and dedicated team, who approach each project with precision, creativity, and a deep understanding of our clients’ needs. For me, Terraverde is not just about events—it is about creating meaningful, inspiring experiences while building long-term partnerships grounded in trust and shared values.

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Aavii Worldwide partnered with Novo Nordisk to deliver the launch event for Wegovy, securing a Malaysia Book of Records recognition for achieving the “Most Healthcare Professionals Participation in a Healthcare Event.”

Ministry of MICE is a leading inbound Destination Management Company (DMC) providing end-to-end corporate event management, meetings, conferences, and incentive travel services across Southeast Asia. We support international clients with safe, reliable, and professionally executed event experiences, combining deep local expertise with global standards of delivery.

By using this website, you agree to our Terms & Conditions and Privacy Policy.

Ministry of MICE is a leading inbound Destination Management Company (DMC) providing end-to-end corporate event management, meetings, conferences, and incentive travel services across Southeast Asia. We support international clients with safe, reliable, and professionally executed event experiences, combining deep local expertise with global standards of delivery.

By using this website, you agree to our Terms & Conditions and Privacy Policy.

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